About Sero Capital

The Seeds of Change

Sero’s innovative approach to investing both plants and harvests the seeds of change. As committed change agents, we seek out companies in transition, then apply our private equity, expertise and resources to accelerate and maximize growth potential.

Our Strengths

  • People – We are firm believers in meritocracy. We work hand-in-hand with experienced management teams to both effect change, and reap the benefits of it.
  • Partners – We don’t believe in plug-and-play solutions. Every opportunity is unique, and we never forget that our success depends on our companies’ success. We listen, learn, and build the future together.
  • Access – We don’t build hurdles, we overcome them. We are small, nimble, accessible and believe that flat hierarchies produce better results.
  • Ambition – We don’t hide our desire to win. We’re in this to build and run sustainable businesses, and we have the knowledge, experience, and drive to succeed.
  • Expertise – We are experts with a deep understanding of products, technology and digital – and a proven track record of success.

Our Philosophy

Sero’s innovative approach to investing both plants and harvests the seeds of change. As committed change agents, we seek out companies in transition, then apply our private equity, expertise and resources to accelerate and maximize growth potential.

Who We Invest In

Sero Capital invests in mid-market companies with unrealized high growth potential, and helps them transition to value-generating market leaders.